The management process along with all the resources of an organization and combined with effective managerial practices together work towards achieving organizationals goals and objectives.

This course aims to explain the Marketing Planning concept and its process. It also explains the concept of Planning and Marketing Planning and the resources required in an organization. And, outlines the various steps involved in the Planning process. The course is highly informative and interactive with many practice questions.

Course Duration: Approximately 90 minutes.

Learning Outcomes:

By the end of this course, you will be able to:

• State the importance and benefits of Planning
• Trace the relationship between Corporate and Marketing Planning
• Explain the key 5M resources required in an organization

Pre-requisites:

• No previous knowledge about the concept is required.