More than one individual is often involved in making buying decisions. In order to create segmentation, marketers need to know who participates in a decision and the relative influence of each participant. Segmentation focuses on the Decision Making Unit (DMU).This course aims to explain all about Market Segmentation, Positioning and Marketing Mix.
The course explains the different approaches to segmenting markets and provides insight into the variables of market segmentation. It also, states the importance of positioning and the strategies involved in it. And, highlights the different marketing mix approaches.
Course Duration: Approximately 90 minutes.
By the end of this course, you will be able to:
- Define segmentation
- Understand the different approaches to segment the markets
- Explain the benefits of segmentation
- Explain the bases for segmenting consumer and industrial markets
- No previous knowledge about the concept is required.